Monday, 9 May 2011
Saturday, 7 May 2011
How did you attract/address your audience?
Monday, 4 April 2011
In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our main task we chose the genre of a psychological thriller. To prepare us on how to achieve this genre, we studied the opening of films with a same genre to help us succeed in creating a similar one. Different films that we looked at created different responses as an audience, for example intriguing the audience as to the upcoming plot of the film, or a disturbing reaction also sceptical as to what is going to occur throughout the film.
Like many films within the media, female main characters are often portrayed as vulnerable and are essentially the victim within a lot of psychological thrillers. We used this same idea as we felt that it would be better and easier to present a character which is distressed and naive straight away.
However, we also challenged the stereotypical view of a teenage girl, particularly of her untidy appearance. For example, by giving her a hobby of playing classical music on the piano is perhaps not associated with a young girl, who does not fit the image of having an elegant talent such as this. We purposely chose to challenge this idea presented by the media, but not to the extent where we created a character that the viewer no longer had a connection with. We were careful not to reflect a character which would not be likely to exist, making the audience lose interest due to no link.
We were influenced by this successful technique and decided to develop on this technique, therefore we used modern piano music that linked with our opening sequence. The piece was influenced by the Italian pianist Ludovico Einaudi, whose pieces are associated with the series of 'This Is England'. The song "Nuvole Bianche" was played during a disturbing rape scene within the series, which added to the intensity. Because of this, Bethan improvised a similar piece on the piano to include in our opening scene. We felt that in doing this would hopefully achieve a similar effect, in creating an intense atmosphere, which would be instantly associated with that of a typical thriller genre. As a group, we thought that appropriate music for our opening sequence is one that has an immediate reaction on the audience, impacting on their mood giving the sense of a thriller. Many films of different variety of genres use classical music to capture the audience for different desired effects required from the director. It was also practical to have a person in the group that could play the piano, as rather than relying on other people outside of the group to perform on days which suited them, we were able to record the performance during media lessons which saved a lot of time and hassle.
To help distinguish the main character as being a typical loner, all the scenes are taken place in remote places with no passers by in the dull, quiet back streets, and empty area of the park. The camera shot from behind the tree observing the main character from behind as she sits by herself on the bench, also shows her to be alone, giving the sense that she is being watched by a mysterious figure who does not want to be found. This was developed, as when the main character turns around suspiciously, the camera jolts back to behind the tree, acting as a point of view shot from the unknown person that appears to be stalking her.
Moreover, after observing the film 'Brick' which inspired our ideas for our main task, we also thought that it was effective to have very little dialogue in the opening sequence. This matched the silence, and thrilling aspect of our genre of film which we were trying to achieve. Likewise, this influenced our decision to have our film suitable only for persons over the age of 15 as both of the films below which helped with our creativity, also use this age limit on their films.
How does your media product represent particular social groups?
Furthermore, by using a female character we felt that this would impact on the overall perception of her being vulnerable, in the sense that she was young and small in contrast to her age, giving the initial thought that she is weak and unable to defend herself as appose to that of an older male, who we decided to play the role of her 'imagination'.
We decided on using this stereotypical view of a teenager portrayed in the group of a 'college slacker' because we thought that the audience would be able to relate to the character more.
We achieved this view through the props used; beer can and a bandage on her wrist. Although, we did not show how the damage to her wrist was caused, this created the audience to follow their bias imagination of her causing harm to herself. This also was a good idea to leave the audience in suspense, as for a short opening of a film sequence it would not be appropriate to reveal a lot of the story line that follows it.
Also, the appearance of the character matched that of the social group of college students who look like slackers. This consisted of large, volumised hair, dirty black tracksuit bottoms, with an odd denim jacket. This helped us to portray college students of not having pride in their appearance, often wearing loose casual fitting clothes, usually that of a dark colour to make them look slightly intimidating.
However, we also challenged this perception as the character is actually a dedicated student, especially towards her music career, despite her untidy appearance. We hoped that through this we would achieve a character that perhaps fitted into the social group of having a rough lifestyle, therefore not having a lot of money to buy fashionable clothes to wear.
Also, a lot of the shots used within our production mainly focuses on the feet on the main character. These shots represent how she is always looking down on the floor walking, not wanting to look up at what awaits her as she is incredibly paranoid and does not want to face up at what awaits her because of this uncontrollable fear. This idea could make her fit into the social group of a 'bully victim', as though she does not have the confidence to stand up for herself and has the negative attitude, as she is always looking down at her feet. It also represented her as being insecure and a loner in comparison to popular teenagers who are out socializing a lot.
Because of this, we felt that by her drinking on the streets matched the social interpretation of the way teenagers are portrayed particularly in the media such as the news. However, at the same time we wanted this to mirror the decision of her turning to drink excessive amounts of alcohol perhaps because of her difficult lifestyle.
Moreover, the decision for the prop of a piano to be included, represented a solitary hobby, in which she played alone. This further portrayed her as an outsider with no social life. We aimed to show music as a way of an escape for her and to finally express herself. Therefore, when this is taken away from her due to her injury, she results in having nothing else in life that she perceives as working hard for to achieve.
The shots that were included also portrayed her as being alone. For example a long shot of her sitting alone on the park. This presents her of having no friends, and the idea of her wanting to be alone as she is segregating herself off from society by choosing a quiet area of the park of a lonely bench on the outskirts.

Who would be the audience for your media product?
What kind of media institution might distribute your media product and why?
After researching several films that we consider similar to ours, we found that the distributors that would be most ideal for our film would be companies such as 'Red Wagon Productions' who are responsible for distributing 'Girl, Interrupted'.
What have you learnt about technologies from the process of constructing this product?

Although there was a lot of icons which were used to help us with certain functions, some procedures were difficult to achieve, such as trying to slot in the credits and change the way that the credits entered the slides. It took many attempts before we were happy with the final product.
College provided us with the recording equipment; camera-recorder and tripod. When filming we were especially careful when shooting all of our clips, to make sure that we left a large gap before and after filming. This made the process of editing in the suite a lot easier as we knew when to cut the shot and merge the clips to make the transitions smooth and flow. After getting use to filming with the cameras, this enabled us to develop our more creative ideas, as we knew how to work the camera for different desired effects, such as placing it on the flat ground, doing a close up of the feet walking down the pavement.
From watching other media products, we were able to learn more about the 180 degree rule and how to film it correctly without exceeding the angle. This was done in our product, so that it does not confuse the viewer when watching, particularly when there are two characters during a conversation. It is ideal to associate each person on one side of the screen so that the camera can act as the person's view. Swapping them round on straight after a shot, would confuse the viewer as the shots do not connect with the previous one shown.

Different shots are essential in creating different atmospheres and representing emotions. For example, a low angle shot suggests a character that is dominant and has respect, as the shot suggests that the character is above everyone and looked up by them. The camera acts as an almost point of view shot from the viewer, so that they can identify the person as being in control. Because of this, we were keen to use as many shots in order to show our creativity, and likewise present our characters in ways to provoke pity from the audience, from the young girl as she appears naive and alone. High angle shots would be appropriate, to portray her as being looked down upon, in contrast to having no control giving the effect of her having a dark cloud constantly above her head, disrupting her life. A high angle shot of her feet as she walked down the pavement suggests how she is always looking down, promoting the idea of her being insecure.
Some problems did occur whilst filming. At the beginning, we found the different functions of the camera, different to get use to, as every camera in different in that it has different buttons for different functions. It made some filming difficult in that sometimes when we thought we were filming, we took still pictures instead.
Another incident which occurred affecting our overall progress was after recording some essential shots from behind the tree, we put them onto the Mac to view, but were not able to locate the files, and therefore had to go out and make sure we recorded the footage again on a different day.
Moreover, after saving some of our edited footage at different stages, misplaced our saved footage instead of saving in the HD Macintosh folder. This created more hassle when we wanted to find our footage and carry on editing, instead of saving it to a server where it should have originally been.
To help us with ideas, we used websites on the internet such as 'Youtube' to help us look at footage from films which were ideal in helping us expand on our current ideas. We looked at the films, "Brick", "Changeling" and "Girl, Interrupted".
Blogger was also used as a diary, in order for our group to keep updating our current progress from the beginning with all of our basic ideas, leading up to the final piece. It was also an opportunity to share our final piece with others, and gave us practice if we were to use this software again in the future. Newer technologies are essential in creating better, and more realistic films in the cinema and in the media in the future.