Monday, 4 April 2011

What kind of media institution might distribute your media product and why?

A distributor is an important factor in order to get any film recognised through advertising. A media institution which would be appropriate for our genre of film, and target audience would ideally be popular on the television programmes which is also popular with our target audience of teenagers. Channels such as MTV and Viva and various other popular music channels would be suitable as the main viewers of these programmes are the same as our target audience; 15-24 years old. These channels have advertised similar films before being previewed such as 'Never Back Down' and a psychological drama 'Girl, Interrupted' which was one of the films that inspired a lot of our ideas for our film; 'Him'.


After researching several films that we consider similar to ours, we found that the distributors that would be most ideal for our film would be companies such as 'Red Wagon Productions' who are responsible for distributing 'Girl, Interrupted'.
Also, they are also behind several other films that have been featured on MTV on the television.
Likewise, we felt that being a purely British film, it would be appropriate for BFI (British Film Institute) to also distribute it, as they are responsible for distributing many well known, successful British films.
Optimum Releasing are also a UK production company, so would also be another option that would be appropriate for distributing our media product. Despite this, studio canal which is a French distributor may also be classed as ideal for distributing our film as it is popular with British films. American distributors would not be very appropriate as they distribute films which contain big-named actors such as Angelina Jolie in 'Girl, interrupted' and have an extremely expensive budget, which our film does not have.

Film 4 would also be an option, as it is owned by Channel 4 and often previews films produced in the UK, like our film.

Advertising can be very expensive and being a very 'no-budget' film, other alternatives would be more ideal. Such as forms of advertising on the radio as it is considered a lot cheaper to get our film noticed. Because of this, if our film was to be distributed we would choose a British Company which distributes low-budget films such as Working Title. In comparison to the films we have studied, they have had a larger budget and therefore can afford larger distributor companies to promote their film. Furthermore, our film is classed as typically British, with the typical working-class environment and untidy local parks set as our locations.

The time of release for our film would ideally be leading up to Halloween, during the Gothic Horror period to further enforce our genre of being a psychological thriller. However, depending on the other rivaling films being released at the same time as ours, as a second alternative we would choose our film to be released during the Summer holidays when a lot of people have time off, and therefore have more time to go out and watch films.

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